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New Disney Concept Store Coming to Perimeter Mall | Families

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New Disney Concept Store Coming to Perimeter Mall
New Disney Concept Store Coming to Perimeter Mall

DUNWOODY, GA -- In 2010, Disney Store began a successful launch of several interactive and immersive stores throughout the United States.

Now, in the new year, the company continues its mission to add more than 25 new and remodeled locations, with the ultimate goal of transforming all of its more than 350 stores worldwide.

The first new Disney Store in Georgia will be added to Perimeter Mall (4400 Ashford Dunwoody Road, Dunwoody, 30346) sometime in 2011. Other Georgia malls that already host Disney Stores are Discover Mills in Lawrenceville, North Point in Alpharetta and Town Center in Kennesaw.

With a retail strategy focused on securing locations in premier malls and shopping centers, Disney Store is in a prime position to deliver "the best 30 minutes of a child's day," per its mission, to the more than 85 million children, families and tourists who visit each year.

"Guests told us that we brought the magic back to Disney Store with the launch of our new design and responded by staying in the stores longer and purchasing more," said Jim Fielding, president of Disney Stores Worldwide. "The future of Disney Store is brighter than ever as we expand our reach by opening in new markets, leverage the latest technology to enhance the guest experience and improve efficiency, showcase incredible new Disney content and bring a magical Disney experience to local communities everywhere."

Eleven of the new and remodeled Disney Stores are in North America, while 10 are in Europe. In addition, newly designed stores will open in six North American markets and three European ones.

Two of the new United States stores are in Washington state. Mall of America will open Minnesota's new Disney Store, while the first Puerto Rico store to open in 10 years will be at the Plaza Las Americas. Canada will get stores in Ontario, Vancouver and British Columbia. And four remodeled stores will open in Culver City, California; West Nyack, New York; Chandler, Arizona; and San Antonio, Texas.

First-time Disney Stores will come to Copenhagen, Denmark; Dublin, Republic of Ireland; and Antwerp, Belgium in 2011. The new store on Oxford Street in London promises to be a major tourist attraction; two other UK stores -- Bromley and Nottingham -- will unveil the remodeled design. Additional remodeled European stores include Lyon, France; Naples, Italy; Cadiz, Spain; and Las Arenas on Gran Canaria, one of the Canary Islands.